Search Engine Marketing is a more extensive term than SEO, and is utilized to envelop distinctive alternatives accessible to utilize web search tools innovation, including search advertising.
SEM offers you a chance to make your spends accountable by tracking clicks (you pay just for every navigation from the ad to your webpage / action point). Website Promotion in a fruitful SEM battle will appear to those prospects in particular who are searching for your products or services related keywords, thereby resulting in a higher conversion rate.